Tuesday, November 22, 2011

100% listing guarantee

As a standard part of every listing agreement the Seller agrees to give the Agent a certain numbers of days to sell the home. It can be as few as 90 days or as much as 365 days. In the current market I think 180 days is a reasonable place to start.
The problem is that the Seller is contractually obligated to the Realtor, even if they become dissatisfied with the Realtor.
That's why I give every listing client a written 100% guarantee:

My Guarantee to You:
I am so sure that you will be happy with my service and results that I offer you the following guarantee: 
 If at any time prior to acceptance of an offer, you are not satisfied, you may cancel this listing agreement in writing without any cost or further obligations to me. 

Proper marketing of a home is expensive.Most of the costs are from my pocket long before the home is sold. The reason I can offer this guarantee is that I only choose to work with clients I'm sure I can serve well. If I do an extraodinary job for them, I never have to worry about holding them to a listing term.

Before you sign a listing agreement with any Realtor, ask for this same guarantee.

Eric Haggin Keller Williams Realty - Danville (serving the whole Tri-Valley and beyond) 
925 388-6462
EricHaggin@EastBayPlus.com